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Seller Inventory AAJ New Book. Shipped from UK. Established seller since Seller Inventory CD New copy - Usually dispatched within 2 working days. Seller Inventory B Condition: Brand New. In Stock. Book Description Roundhouse Publ.

Seller Inventory BD Tarbell Ph. This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis About this title Get all you need to know with Super Reviews! All rights reserved. Buy New Learn more about this copy. Customers who bought this item also bought. Stock Image. New Paperback Quantity Available: 1. If I understand correctly, GDPR is all about marketing emails - so communication to existing customers is not caught by GDPR, provided that communication is not marketing anything - is that right?

Hello Steven, Thank you for a very helpful article. I have a website where customers will be asked to opt-in at the time they register for an account. There will be a unsubscribe option on all emails they receive but we do also need to provide a facility within their account to enable them to update their communication preferences at any time? Hi Adam, thanks for the comment. That's a good idea! Although it's not a requirement, I do think that allowing your customers to choose the type of marketing messages they receive is the right thing to do.

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I found it a very interesting read and will pass it on to my colleagues. Thanks David. Hi Steven. Excellent article on a subject that still creates some confusion. I am the owner of a small company that sells household goods through advertising on social networks such as facebook for example. Calls are recorded and the customer is informed of the call recording. Some customer data is required to process the sale. There is no form for the client to consent to the registration of personal data, because everything is done by telephone.

What do you think about that? I'm really lost on this subject and I'll be grateful for your information.

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Hi Paulo, thank you for the kind words. Glad you enjoyed the article. If your client accepts that his or her data is being entered into your system and that the call is recorded and the customer is aware , I see no reason why this shouldn't comply with GDPR. Hi Steve, Great read! I have gathered quite a few leads for my newsletter through Facebook lead ads.

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However, it is not possible to delete the leads gathered from the lead form. If a user chooses to opt out in the future, it is still possible to download the lead ad list from Facebook, where their information is still stored. I understand GDPR is all about enabling users to completely removing themselves from a company's database. Hi Helene, that's a great question.

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To be honest, I don't know the answer. Have you reached out to Facebook? If so, what did they say? I have a team that sorts through hotel websites and when we find one that we think can use our service we search for the email address and send them an email.

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They have a contact page with an email so they are open to getting an email from us. Is that illegal? Hi John, I would seek out permission to email them first, before sending them anything. Perhaps you can try to call them and speak them on the go gauge interest? Thanks a bunch for sharing this with all of us. You really helped me understand what GDPR is all about! Suppose i want to write to a prospective client and offer our services.

Can i send him a one to one email if Ive guessed his email address is john. You can send an email if you guess someone's email address, proving you have established a legitimate interest. But, this email has to be sent on a one-to-one basis, and not part of a group email. Many thanks - Great work! Hi Gary! The reason why FlyBe were fined was because they sent out an email to people who had previously opted out. Thanks Steven, pleased to see you are replying to comments. Currently we gather directors addresses from Companies House website, so info that's in the public domain and then add them to a posted mail merge which gets sent out periodically, if someone replies saying no thanks we take them off the list.

Moving forward is this strategy okay to continue?

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Thanks, Richard, I'm trying my best! If someone asks you to take them off a mailing list, then you should honor their request. But, to give you a better answer on whether or not you can continue with this strategy, what do consider a "posted mail merge"? Hi Steven, great article. One question though, sometimes you get several pop ups when you browse the net, These pop ups are often adverts from a website you had previously visited.

They dropped a java script cookie on you when you visited their site and so whenever you go online you get promotional pop ups and reminders so you can go back to their site and make a purchase. This is effectively retargeting.

Under GDPR, will this from of marketing be compliant.? Sorry, I don't appear to be able to launch the reply button to your response, regarding your reply, we consider a posted mail merge to be a one page letter printed and posted with a prepaid business response envelope.

Thanks, Richard. I don't know how it impacts direct mail. Wish I had found this earlier! Thanks, Jennie! And a special thanks for including our examples on webforms in your GDPR article I've just shared it now!